SeABank Taps Visa to Bolster Its Digital Payments Offerings

SeABank Taps Visa to Bolster Its Digital Payments Offerings

by June 3, 2024

Vietnam’s Southeast Asia Commercial Joint Stock Bank (SeABank) and Visa have entered into a strategic agreement to enhance digital payments.

This partnership aims to improve SeABank‘s payment solutions, data capacity, and expertise, advancing their payment services strategy.

Visa and SeABank will focus on five key areas namely enhancing the customer experience on digital platforms, improving card products and services, optimising the card service ecosystem, boosting marketing and communication efforts, as well as strengthening risk and fraud management.

With Visa’s support, SeABank has introduced new card lines such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite, tailored for different customer segments.

The bank reported that its card transaction revenue has grown at an average annual rate of 125%.

Stephen Karpin

Stephen Karpin

Stephen Karpin, President of Visa, Asia-Pacific Region said,

“We are honored to cooperate with SeABank in actualising our commitment of enhancing Vietnam’s digital payment ecosystem.

 

Partnerships are the key in our journey of supporting banks in improving customer experience and strengthening risk management capacity. Visa is committed to partner with SeABank to obtain the Bank’s long-term goals and make further achievements”.

Nguyen Thi Nga

Nguyen Thi Nga

Nguyen Thi Nga, Permanent Vice Chairman of the BOD of SeABank shared,

“As part of our digital convergence strategy, SeABank always prioritises digitalisation of products, services and operations. With the partnership of Visa in the recent years, SeABank has made significant changes in card services and forming increasing impression on customers.

 

The expanded cooperation with Visa acts as a premise for SeABank to further enhance efficiency and operational safety, improve customer experience of card products and services on digital platforms”.