Indonesian Digibank Jenius to Offer Gamified Banking

Indonesian Digibank Jenius to Offer Gamified Banking

by June 11, 2024

PT Bank BTPN’s flagship digital bank, Jenius, has teamed up with Perx Technologies, a SaaS lifestyle marketing platform provider, to enhance its customer engagement strategy.

By integrating the Perx Loyalty Engagement Platform, Jenius plans to introduce gamification and instant rewards into everyday banking, aiming to make financial management more enjoyable for users.

The platform will offer various rewarding experiences, personalised loyalty programmes, and gamified savings milestones, encouraging positive financial behaviors like saving and managing spending habits.

This partnership is looking to maximise customer lifetime value through continuous and non-transactional engagement.

“As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalised, and rewarding experience across all customer touchpoints throughout their entire customer journey.


This is essential to create retention, engagement, and customer-first service experience – which is ultimately what sets us apart from others in the industry,”

said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.

Anna Gong

Anna Gong

“In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return.


We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia.”

said Anna Gong, Founder and CEO, Perx Technologies.