Thailand’s fintech sector is entering a new phase of maturity. With strong regulatory oversight and growing alignment with the government’s digital economy ambitions, the ecosystem is all about scale, and it is showing through the strength of the most funded fintechs in Thailand.
Investors are paying close attention as homegrown players move beyond early-stage disruption to deliver real impact in payments, insurtech, and financial inclusion.
In 2025, Thailand’s fintech momentum is accelerating. Spurred by digital wallet initiatives, a wave of financial reform, and new capital inflows, its fintech startups are scaling up. PwC reports that Thailand took the second spot for total fintech funding in ASEAN for 2024, thanks to Ascend Money’s US$195 million Series D funding deal.
In this landscape, where state strategy meets venture ambition, the most funded fintechs in Thailand offer a glimpse into what financial innovation looks like when government policy and capital align.
Last updated: 9 May 2025
Ascend Money – US$345 million
Established in 2013 and based in Bangkok, Thailand, Ascend Money is a subsidiary of the Charoen Pokphand Group (CP Group), one of the region’s leading conglomerates. It tops the list of most funded fintechs in Thailand here, with a robust US$345 million in total funding.
Ascend Money provides a comprehensive suite of payment and financial services in six Southeast Asian countries: Thailand, Myanmar, Cambodia, Vietnam, the Philippines, and Indonesia. Its mission is to drive financial inclusion for digital consumers and the underserved population in the region.
Ascend Money’s flagship service is TrueMoney, a digital payment and financial service platform. It claims to provide 50+ million customers access to financial services, with a network of 88,000 agents.
Beyond TrueMoney, Ascend Money diversified its offerings to Ascend Nano, which offers nano-finance and personal loans, Ascend Wealth, a digital wealth management platform, and Ascend Assurance, an insurance firm.
The fintech unicorn successfully attracted significant investments, including notable funding milestones such as a US$195 million Series D round in June 2024, led by MUFG.
Several factors contribute to Ascend Money’s ability to secure substantial funding and its strong market position. The organisation prioritises financial inclusion, like SME business owners who lack traditional credit scores but need access to digital lending services. It addresses a significant financial market need.
Next, the combination of its TrueMoney digital wallet and its widespread agent network creates an extensive network that bridges digital and physical financial services, catering to diverse customer segments.
Finally, Ascend Money leverages technology, including cloud computing, to develop its newer and efficient financial solutions.
Omise – US$222 million
Founded in 2013 and headquartered in Bangkok, Thailand, Omise (formerly known as Opn) provides a suite of online payment and digital transformation solutions.
Omise’s journey began with its pioneer online payment solutions, which quickly established itself in Thailand before expanding its geographic reach to Japan, Singapore, Malaysia, and the United States today.
The company provides financial solutions for merchants, platforms and banks, as well as professional services like consultancy services on fintech growth.
Omise specialises in online payment solutions, providing one-click checkouts, payment links, plug-ins, subscriptions and pre-build forms on a cloud-based infrastructure with purportedly 99.99% uptime.
Omise intends to offer Omise AI soon, part of its new business direction, where the company foresees opportunities within embedded finance, AI-driven payment solutions, and cross-border transactions.
Omise’s last funding round was a Series C+ round of US$120 million, led by JIC Venture Investments, MUFG Bank, and Mars Growth Capital.
The successful funding for Omise can be boiled down into few factors. Firstly, as Omise offers an extensive range of payment services, from merchants to banks, it shows that it intends to create a holistic platform for evolving business needs.
Next, it has unlocked strong presence in key Southeast Asian markets, Japan and the US, demonstrating an ability to scale and adapt to diverse market needs. Finally, the company is actively pursuing new technologies like AI to enhance its offerings further.
Sunday – US$75 million
Sunday is an insurtech group on a mission to reinvent the entire insurance value chain by leveraging artificial intelligence (AI) and digital platforms to offer personalised, affordable, and accessible insurance products and services.
Sunday offers a diverse range of insurtech solutions. These include Sunday Ins, a comprehensive digital brokerage providing life and non-life insurance solutions for consumers, corporate clients, and partners. There’s also Sunday Care, which specialises in healthtech and electronics protection and Sunday Technologies, the organisation’s dedicated hub for data science and technology services.
Sunday also founded PT Sunday Ins Indonesia in 2021, expanding its reach into Indonesia. Since its launch, Sunday has reportedly sold over 1 million policies and now supports more than 700 local businesses through its platform.
Sunday’s latest funding milestone was a US$45 million Series B funding round, participated by prominent investors like Tencent, SCB 10X, the venture arm of Siam Commercial Bank and Vertex Growth.
A few factors contribute to Sunday’s growth and ability to secure significant funding. At the heart of Sunday’s business is its innovative use of AI-driven machine learning algorithms. This enables the company to offer customers a wider variety of insurance policies, from property coverage to personal possessions, and highly tailored premiums designed to deliver greater value.
Next, after starting in Thailand, Sunday has successfully expanded its operations into Indonesia and soon aims to reach other Southeast Asian markets, demonstrating its adaptability and potential for regional leadership in the insurtech space.
Roojai – US$69 million
Roojai is an insurtech company that aims to simplify and make insurance more affordable, and claims to be the most visited insurance website in Thailand.
Roojai offers a wide range of insurance products, automotive insurance solutions like compulsory motor insurance and electric car insurance to health insurance, comprising personal accident, cancer and criticial illness plans.
Roojai Group operates under four subsidiaries. First, Roojai Insurance (Thailand) functions as a full-stack digital insurance company. Next, both MrKumka (Thailand) and Lifepal (Indonesia) are online comparison brokers for car insurance. Finally, Roojai Indonesia (Indonesia), is a managing general agent, focusing on general insurance products.
Roojai has raised a total of US$69 million to date. This includes a US$20 million seed investment from Primary Group, a prominent investment firm in the insurtech sector and US$7 million in Series A funding from IFC, a member of the World Bank Group.
Most recently, Roojai raised US$42 million in a Series B funding round led by HDI International, with additional support from existing investors.
Roojai’s success and its ability to secure substantial investment can be attributed to its aim to provide a simple, easy-to-understand, and hassle-free insurance experience, from online quoting and purchasing to efficient claims processing and support services.
Roojai has also shown a proactive approach to growth through strategic acquisitions. In July 2023, they acquired FWD General Insurance from bolttech, which granted them a license to underwrite their general insurance products. In January 2024, they also acquired Lifepal, an online insurance aggregator in Indonesia, to gain access into purportedly the biggest online distribution in the country.
FairDee – US$65 million
Fairdee is an insurtech company that is on the list of the most funded fintechs in Thailand. It is part of Qoala Group, which is purportedly one of the fastest-growing venture-backed regional insurtech startups.
Fairdee is an omnichannel insurtech dedicated to bringing affordable, personalised insurance solutions to millions of underinsured individuals across Southeast Asia.
In Thailand, it achieves this by equipping small, independent insurance agents with a cutting-edge digital platform to better serve their clients. Additionally, it works with partner insurers to develop tailored insurance products that meet the needs of consumers.
By enhancing productivity and providing access to a wider range of insurance products on its mobile-first platform, Fairdee enables brokers to better meet the evolving needs of their customers.
Fairdee’s last funding round was in a Series B funding of US$65 million, led by global investment group Eurozeo, which would allow it to provide innovative product offerings and services.
Two prominent factors contribute to Fairdee’s ability to secure investment. For one, instead of bypassing traditional brokers, Fairdee empowers them with digital tools, recognising their crucial role in the insurance market. This approach fosters collaboration rather than competition with established channels.
Next, its platform aims to automate and streamline manual processes for brokers, leading to increased productivity, better access to products, and ultimately, improved service for customers.
What’s Next for Thailand Fintech?
Here’s a look at the future of fintech in Thailand. The country’s national instant payment system, PromptPay, has been a major success and remains a key pillar of the digital payments ecosystem.
With seamless integration into mobile wallets and widespread adoption of QR code payments, it has made digital transactions simpler, more convenient, and highly accessible for users nationwide.
The Bank of Thailand (BOT) is taking significant steps to extend PromptPay’s reach across ASEAN and beyond. Through initiatives like Project Nexus, BOT aims to standardise the integration of domestic instant payment systems worldwide, enabling cross-border transactions to become faster, more affordable, and highly efficient.
Digital wallets, a key component of the government’s “digital wallet” stimulus plan, have interestingly applied changes in cash distribution. However, they continue to underscore the growing focus on digital payments as a driver of economic growth, as seen in another recent pilot digital wallet project directed to focus on 3 million people aged 16 years and below.
Finally, Thailand is steadily moving towards an open banking environment. While it may take some time to fully embrace, is scheduled to become operational by next year.
Disclaimer:
- The funding figures mentioned are based on publicly disclosed information from various news outlets and databases. Only companies with publicly available funding data have been included in this article.
Featured image: Edited by Fintech News Singapore, based on image by pedrojgarcia via Freepik
Data source: Crunchbase