Krungsri First Choice is a leading provider of personal loans, installment financing, and credit cards, operating under Ayudhya Capital Services Company Limited, or “Krungsri Consumer,” within the Krungsri Group.

Over the past 20 years, Krungsri First Choice has continuously earned the trust of customers by offering financial products and services designed to match diverse lifestyles. Its services cover product installment plans, cash loans, and credit card solutions. Currently, the company serves more than 2 million cardholders and partners with over 20,000 merchants nationwide.