Odini is the first robo-advisor in Thailand debuted in 2018, the application targets ordinary people looking for a simple way to invest through automated ready-made mutual funds portfolios. The robo-advisor timely adjust the asset allocation to match with the market condition and customer’s risk appetite. The customer can either make a lump-sum investment amount or pre-specify the monthly contributions (DCA: Dollar Cost Average). Two years after the launch, Robowealth has enhanced the odini with a more premium service under the odini BLACK sub-brand integrated into the existing odini application to serve the mass affluent segment better.