Moomoo Singapore has opened its first two physical stores at 313@Somerset and Jem, expanding its digital investing platform into spaces where investors can learn and connect in person.
The launch reflects Moomoo’s omnichannel strategy to complement its app with physical touchpoints for its 1.5 million users.
The boutiques offer personalised guidance, workshops and tutorials to make investing education more accessible.
The 313@Somerset outlet, along Singapore’s main shopping belt, targets young professionals and students, while the Jem store in Jurong East, one of the largest suburban malls in the west, brings investing closer to families and retail investors in the heartlands.
The new stores aim to strengthen community engagement and give users access to educational resources and industry partners.
“Our vision has always been about reimagining how Singaporeans experience investing. With the launch of our concept stores, we are taking that vision beyond the app and into the heart of everyday life. These spaces are not just extensions of our business; they are symbols of our belief that investing should feel accessible, human, and inspiring.
By blending the scale of technology with the warmth of face-to-face connection, we are creating an ecosystem where every investor feels empowered to take part in Singapore’s next chapter of growth,”
said Echo Zhao, Country Head, Moomoo Singapore.
“Our community is already one of the most active and engaged in Singapore, and these new stores are designed to give that community a physical home. They are places where investors can meet, learn, and grow together — where conversations move beyond screens into real, meaningful connections.
By creating spaces that blend education, dialogue, and belonging, we are strengthening the bonds that turn individual investors into a collective force, and ensuring that everyone feels part of Singapore’s financial story,”
said Erika Chiang, Southeast Asia Chief Marketing Officer, Moomoo.
Featured image: Edited by Fintech News Singapore, based on image by Moomoo
