Life Insurance Made Easier by Singapore Life

Life Insurance Made Easier by Singapore Life

by October 9, 2017

Protecting your loved ones should not be complicated. With this in mind, independent life insurer Singapore Life launches its suite of life insurance products, coupled with a fuss-free, customer-centric insurance experience.

Singapore Life’s Term Life and Critical Illness plans aim to fill the gap in catering to customers who are looking for adequate protection with minimal complexity. This introduction of plain vanilla term insurance is a deliberate departure from the many new products in the market compounded with various interesting, but equally complicated features.

Customers can now be assured of their coverage and own these policies on their preferred terms – getting online directly themselves, or through one of Singapore Life’s partner advisory firms – and get covered almost immediately.

Mr Walter de Oude, Chief Executive Officer, Singapore Life, said:

Walter De Oude

“People deserve a better solution for their life insurance needs – accessible, un-convoluted and fast. As a preferred Singaporean alternative, Singapore Life simplifies both the product and life insurance process to remove any deterrent for people to get the protection they need. We take the efficiencies from technology to offer better value to the insurance journey – making it more efficient, transparent and flexible to their needs.”



Singapore Life features robust digital robo-underwriting and identity verification capabilities that dynamically expedites the application and approval process. The purchase journey with Singapore Life is intuitive and secure, can be done without another person’s assistance, and is usually free of the hassle of going for a medical test. As a launch promotion, all submissions of Term Life policy applications, including critical illness and disability riders, on by 31 December 2017 will enjoy up to 18% discount.

The first local independent insurer to be licensed since 1970, Singapore Life successfully raised US$50 million – the largest ever by a Singapore-based InsurTech company – in its Series A funding round in April this year, with the support of renowned international shareholders – Chong Sing Holdings FinTech Group Limited and IPGL Limited. It has also partnered two of the world’s leading reinsurers – Munich Re Group and Pacific Life Re Limited.



Featured image via Singapore Life Facebook page