Endowus has introduced WealthHERWay to support women investors in Hong Kong and Singapore through research and investment education.

The programme was announced ahead of International Women’s Day on 8 March and aims to address the investment gap as women take on a growing share of financial responsibility.

Data from Endowus suggests women are highly engaged investors on the platform.

Female users in Singapore spend 34 percent more time per session on the Endowus app than men and make their first investment faster, with a median time of 8.5 hours compared with 10 hours.

Sheryl Choong, Head of Client Advisory at Endowus, said,

“For women, taking control of their finances is not just about securing the future, but also creating the life they aspire to today – whether that means starting a business or supporting their families.

Financial journeys are not linear, and advice must adapt to life transitions. We believe that being able to invest confidently, with the right advice and tools, is both financially and personally empowering.”

Women are also 25 percent less likely to redeem their investments, though the scale of investment remains smaller.

Women start with about 20 percent lower initial investment amounts on average and contribute around 21 percent less each month.

A larger share also hold cash positions, at 66 percent compared with 55 percent of men.

Endowus will launch the programme with a panel discussion titled WealthHERWay – Define Your Future with Clarity.

The firm will also host educational seminars and community engagements across Hong Kong and Singapore with partners including Capital Group and Love, Bonito.

Endowus and Capital Group will collaborate on research and educational content examining investment trends among women, including wealth transfer and attitudes towards financial advice.

Featured image: Edited by Fintech News Singapore, based on image by rawpixel.com via Freepik