Visa has launched Enhanced Subscription Manager, a new service that lets issuers help customers manage recurring payments through their mobile apps.

Part of Visa’s Digital Issuer Solutions platform, the service allows cardholders to view subscriptions, get alerts, and receive insights through their banking app.

It also allows them switch eligible subscriptions paid with any card to a Visa card and cancel certain subscriptions without leaving the app.

Visa said the launch comes as subscription use continues to grow, with the total projected to reach 12 billion by 2030 and consumers seeking clearer ways to track recurring charges.

The company is working with Pinwheel, a fintech firm that provides in-app bill management and switching tools, to expand those features.

Through the integration, issuers will be able to offer card switching and subscription cancellation across more than 100 major merchants, with cancellation available for select merchants and guided workflows offered for others.

Visa said the service could help issuers reduce disputes and chargebacks linked to recurring payments while improving customer engagement and retention.

Kathleen Pierce-Gilmore, Global Head of Issuing Solutions at Visa, said,

“Consumers today want clarity, control, and convenience when it comes to managing the subscriptions that touch so many parts of their lives.

By enhancing subscription management capabilities with Digital Issuer Solutions, and expanding through strategic collaborations with companies like Pinwheel, we’re helping issuers deliver digital experiences that keep them top‑of‑wallet.”

Enhanced Subscription Manager will be available to North American issuers in summer 2026, followed by expansion to Latin America and the Caribbean.

Further updates to its subscription-related offerings are planned throughout 2026.