Visa Destinations is now live in 10 locations as travel spending shifts further toward concerts, sport, food and cultural experiences.
The platform is available in Paris, London, Dubai, Milan, Rome, Mexico City, New York City, Miami, San Francisco and Thailand, with more destinations to be added later this year.
Visa Destinations gives Visa cardholders access to travel offers, city guides and curated experiences across dining, entertainment, culture, hospitality, wellness, shopping and transport.
These include priority access and selected experiences at attractions such as Top of the Rock Observation Deck in New York City and the Musée du Louvre in Paris.
The mobile-first platform is available exclusively to Visa customers.
Premium cardholders, including Visa Infinite and Visa Signature users, can access additional benefits and tailored travel experiences.
The expansion comes as travellers place more focus on experiences, events and personal interests when choosing destinations.
Visa’s Global Travel Intentions Study 2026 found that 66% of Asia Pacific travellers intend to travel for global concert tours, while 54% intend to travel for sports events.
T. R. Ramachandran, Head of Products and Solutions for Asia Pacific at Visa, said,
“Travel demand across Asia Pacific remains strong, but travellers are raising the bar on what they expect from every trip.
Our Visa Global Travel Intentions study shows that travellers are more deliberate than ever, prioritising destinations they trust while seeking flexibility and greater ease in planning. Interest in distinctive local experiences continues to grow.”
Visa has partnered with Global Blue, Star Alliance and Trip.com Group for the platform. The partnerships give cardholders access to tax-free shopping benefits, airline connectivity, travel planning tools and destination-based experiences.
Visa Destinations also supports the company’s wider focus on digital commerce, cross-border payments and travel-related businesses looking to benefit from global tourism.
Featured image: Edited by Fintech News Singapore, based on image by tsyhun via Magnific
