Australia Wealthtech

Former DBS CIO Neal Cross’ Aussie Wealthtech Closes AUD$12m Funding Round

Picture Wealth, an Australian-based wealthtech, announced the close of its AUD$12m late-seed funding round, comprising of private equity and debt, and has recently acquired financial services licensee, NEO Financial Solutions (“NFS”) for an undisclosed sum.

NFS became a wholly-owned subsidiary of PictureWealth and NFS MD Mark Edman will also take on the Group COO role. The aligned vision is to take the company forward with a sound and tried growth strategy enabling the business to grow rapidly in a compliant and well-governed manner, whilst augmenting the client experience technology.

Within its first 2 years of commercial operation, PictureWealth has grown rapidly to revenues of AUD$20m, AUD$2bn of Funds Under Advice and over 40,000 clients. PictureWealth, a profitable FinTech company, now has its sights firmly set on reinventing the financial advisory and superannuation landscape in Australia.

PictureWealth was founded by CEO David Pettit, a long-term private wealth innovator and Chairman Neal Cross, a globally recognised fintech and social entrepreneur.

In 2019, Neal Cross left his role as the Chief Innovation Officer in DBS Bank to focus on PictureWealth. He was known to instill the culture of innovation within the bank and won multiple awards recognising his contribution to the bank and industry.

He was also recently appointed to digibank aspirant Razer Fintech’s board of advisor.

Neal Cross

Mr Neal Cross, Co-Founder and Chairman of PictureWealth commented,

“We are super excited about completing this transaction and welcoming the NFS clients and staff into the PictureWealth family. Mark is a world-class talent and is joining our journey to digitally transform the entire industry, one financial planning business at a time. We have built an engine of innovation that enables us to rapidly onboard new financial advisors, optimise how they run their business and give customers a best in class digital platform while at the same time helping them to reduce their product related fees.”

Mark Edman

Mr Mark Edman, Managing Director of NFS, and now Chief Operating Officer of PictureWealth commented,

“This acquisition allows a unified and streamlined approach to provide consumers an accessible personalised service. The use of the Fintech will assist in lifting the financial barrier many consumers may experience as the industry evolves. A great combination of real people with technology. At the same time, we will be releasing a range of value-added services to make the lives of financial advisers easier so they can spend more time helping their clients achieve financial happiness”

Featured image: Neal Cross – David Pettit – Mark Edman