Indonesian e-wallet LinkAja has selected Indian software company PureSoftware’s Arttha Digital Payments suite to power its core systems.
The move is said to be in line with LinkAja’s aim to expand and strengthen its position as a payment services provider in the region.
The partnership will enable LinkAja to enhance the performance of its backend, improve its digital growth strategy, and accelerate financial inclusion across the country.
LinkAja will benefit from Arttha’s cloud-based platform as a service solution for its core functionalities, including account management, merchant management, transaction management, and real-time General Ledger (GL) among others.
Arttha’s digital payments enable its customers to make transactions on the go with the wallet platform’s multiple payment and financial services.
Arttha also offers NFC and QR code-based proximity payments and multi-channel support.
“Indonesia is still heavily reliant on cash, and there are millions of people who are yet to be exposed to digital payments or able to take advantage of smartphone-led modern financial services.
By leveraging Arttha’s digital wallet capabilities, LinkAja will deliver hyper-personalised experiences to customers which directly impact customer service, efficiency, agility, and growth.”
said Manish Sharma, Chief Executive Officer of PureSoftware.
