Vietnam’s ABBANK Steps up Digital Transformation Plans With Backbase

Vietnam’s ABBANK Steps up Digital Transformation Plans With Backbase

by April 6, 2023

An Binh Bank (ABBANK), a Vietnamese joint stock commercial bank, has partnered with digital banking software provider Backbase to transform its customers’ banking experiences.

Supported by ABBANK’s local partner CMC Technology and Solution, Backbase will deliver the full suite of its Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Assist and Digital Engage.

The platform will enable omni-channel banking, increase ease in customer acquisition, retention, cross-sell, hyper-personalisation, and improve customer servicing.

ABBANK had set a five-year digital transformation strategy in 2021 with the aim to deliver a new level of customer experience through digital channels and strengthen its products and services.

The bank has also partnered with McKinsey Vietnam to design a technological architecture and long-term implementation plan.

Le Thi Bich Phuong

Le Thi Bich Phuong

Le Thi Bich Phuong, CEO of ABBANK said,

“With the plan to launch omnichannel banking, ABBANK’s customers will experience financial services in a seamless, synchronous and transparent manner across all touchpoints.


Meanwhile, ABBANK will also be able to strengthen its capability in customer’s data management, operation efficiency resulted in improvement in competitive advantage for ABBANK in the market.”

Riddhi Dutta, Regional Vice President for Asia at Backbase said,

Riddhi Dutta, Regional Director for ASEAN and South Asia, Backbase

Riddhi Dutta

“ABBANK has taken the fundamental step to architect omnichannel banking around the needs of their customers by leveraging on the Backbase Engagement Platform to unify data and journeys across different lines of business, channels and banking products.”