Zurich Launches New Suite of Solutions to Power Digitally Embedded Insurance

Zurich Launches New Suite of Solutions to Power Digitally Embedded Insurance

by July 17, 2023

Zurich Insurance Group announced the launch of a new suite of technology capabilities and insurance expertise to provide partners and their customers with a refreshed, seamless and elevated approach to digitally embedded insurance across all Asian markets where it operates.

The suite of solutions, Zurich Edge, supports end-to-end customer journeys encompassing quotes, purchasing, servicing, and claims where customer interactions are fully digitised and strategically embedded into a partners’ ecosystem.

Partners of Zurich Edge will also be able to benefit from the Zurich Global Ventures’ specialised services, and gain access to its global API marketplace Zurich eXchange to enable faster integration of solutions.

Zurich’s regional portfolio already spans over 200 partnerships across six markets, with leaders in industries such as retail, travel, banking, fintech, e-commerce, automotive and telecommunications.

The use and application of digitally embedded protection solutions have grown exponentially as partner companies seek to integrate distinctive offerings into their online ecosystems and provide customers with a streamlined one-stop-shop experience.

In line with this, embedded insurance channels are expected to make up more than 30% of all P&C insurance transactions globally by 2028.

Roopa Malhotra

Roopa Malhotra

Roopa Malhotra, Head of Customer & Digital, Asia Pacific, Zurich Insurance Group said,

“Zurich Edge is committed to empowering our business partners, helping them stand out and build customer loyalty by providing highly contextual offerings and personalised coverage that truly matter to the consumers of today.


We look forward to working with both our existing and new partners to grow their core business by delivering a truly fresh and engaging online insurance experience for their customers.”

Ericson Chan

Ericson Chan

Ericson Chan, Chief Group Chief Information and Digital Officer, Zurich Insurance Group, said:

“Zurich Edge brings our products and services to where the customers are, embedded in their digital lifestyle, any time and any place. This is true customer centricity.


It is powered by a new tech stack and our global Zurich eXchange platform so we can seamlessly connect with our partners. This is Insurance 2.0.”

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