Today’s consumers often use multiple channels to initiate, modify, and complete retail transactions, expecting all previous interactions to be considered at each subsequent step. Seamless omnichannel experience is valued by shoppers of any age, notes Forbes Technology Council. Among Boomers, 78% are frustrated by having to restart their customer journey, while for tech-savvy Millennials and Gen Z this percentage is even higher. Not all merchants have access to such acquiring services that contribute to a smooth, personalised experience across all channels. What does it take for acquirers to make their offering truly omnichannel? OpenWay, a payment technology provider, has collected…
Author: Ricardo Contreras Arcos, Regional Sales Manager for LAC, Openway
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Ricardo Contreras Arcos, Regional Sales Manager for LAC, Openway
Ricardo Contreras Arcos is OpenWay’s Regional Sales Manager for LAC. With 14+ years of diverse experience in business and technology, Ricardo excels in project management, sales, and strong client relations across Latin America, the Caribbean, and Europe. Drawing from his tenure at the Central Bank of Chile and BancoEstado, Ricardo possesses keen insights into the needs of financial institutions in issuing, acquiring, process optimisation, data management, and more.
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