Posts From Colleen Drummond

One Degree of Trust with My Data

Consumers may be willing to part with data and personal information but, like an increasing array of regulators, they are far more sensitive about how their details are used and by whom. As a result, companies need a coherent plan

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Paying Attention To The Right Signals

Around the world, from sector to sector, companies are locked in a battle for growth. Facing intensifying competition, many are struggling to understand the wide variety of trade-offs customers are willing to make and the forces impacting their decisions. And

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How Well Do You Understand Today’s Customer?

Power has shifted from companies to customers. Mobile phones have become central to our lives. Trust in institutions and traditional advertising has diminished. New entrants with radically different businesses are capturing our attention, and are reshaping the customer value chain. These

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