Digital wallets are now becoming the front door into financial ecosystems. PCMI reports that wallets have now surpassed credit cards as the world’s most widely used payment method. The market is also expanding rapidly — from US$47.5 billion in 2024 to US$56.8 billion projected in 2025, and toward US$119 billion by 2029. Yet many wallets still struggle to reach profitability. The problem is rarely branding or UX; it’s that rigid, outdated payment infrastructure prevents them from adding services, integrating partners, or scaling fast enough. The most successful wallets work more like thriving shopping malls: they attract users, but more importantly,…
Author: Daria Bril, Product Marketing Manager at OpenWay
Author
Daria Bril, Product Marketing Manager at OpenWay
Daria Bril is an accomplished Product Marketing Manager at OpenWay, a global provider of digital payments software powering banks, fintechs, and processors worldwide. She leads marketing for Way4 Digital Wallet, overseeing product positioning, value proposition development, and go-to-market execution. Daria conducts competitive and market research, building insights that shape product strategy and sales enablement. In addition to her product marketing role, Daria spearheads OpenWay’s regional marketing strategy in Africa, supporting partnerships and digital transformation initiatives across the continent. She also contributes regularly to industry publications and OpenWay’s blog, where she shares her perspectives on digital wallets, payments innovation, and financial inclusion.
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