Mastercard has launched the Global Reach Partner Program, a new initiative designed to help its customers expand into international markets more easily.

The program is available to qualifying Mastercard issuing partners, including banks, fintechs, crypto players, merchants, marketplaces and digital platforms.

As more companies look to operate across multiple countries, Mastercard says the program offers a tailored and scalable framework to streamline the rollout of international card programs.

It is designed to reduce the complexities and delays often associated with entering new markets and to support partners in delivering card services more efficiently.

Through the Global Reach Partner Program, participating issuers can access Mastercard’s consulting, advisory and implementation services to refine go-to-market strategies, design target operating models and coordinate rollouts.

The framework combines faster market entry, simplified processes, operational efficiency and a customised approach tailored to each partner’s needs.

A dedicated global enablement team will also provide consistent in-market expertise.

Eimear Creaven, Co-President Global Partnerships at Mastercard said,

“Our customers, their priorities, and their challenges, shape how we design, build and evolve our propositions.

We have created Global Reach to embrace the market expansion ambitions of our partners, simplify their go-to-market roadmap, and serve their customers in more markets in the world.”

Featured image: Edited by Fintech News Singapore, based on image by tahantanha10 via Freepik