Vietcombank, Military Bank (MB), and Vietnam Technological and Commercial Joint Stock Bank (Techcombank) remain the top three banks in Vietnam for the mass affluent and the affluent segments, ranking highest by high-value banking customers, according to a study by market research agency Decision Lab.
The 2025 Decision Lab Best Future Wealth Bank Ranking, which uses the YouGov BrandIndex Score to reflect overall brand health based on impression, quality, value, satisfaction, recommendation, and reputation, identifies Vietnam’s mass affluent as those with a net personal income from VND 15 million (US$569) to VND 50 million (US$1,900) per month, or total investable assets between VND 100 million (US$3,800) and below VND 1 billion (US$37,900). The affluent are defined as those earning VND 50 million or more per month, or holding total investable assets of VND 1 billion or above.
The study shows that Vietcombank, MB, and Techcombank continue to lead these affluent segments, with scores of 59.5, 55.7, and 48.8, respectively. Overall, this year’s ranking reveals that the top six banks among these demographics have remained unchanged since 2024.
Notably, Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) made the most significant comeback, jumping four places to 9th after a 5.7 point increase. In contrast, Singapore’s United Overseas Bank (UOB) recorded the slight pullback, slipping one place after a modest 0.2 point increase.
Trio also tops customer-satisfaction ranking
In addition to the Index Score, the Customer Satisfaction (CSAT) Score reflects how customer perception translates into real experiences, capturing satisfaction with daily interactions, service quality, and value delivered.
Like the Index Score, Vietcombank leads the 2025 CSAT ranking with a score of 87.6, rising 4 points to overtake Techcombank, which ranks second with a score of 87.3 after a 2.3 point increase. MB, scoring 87.2, maintains its third position. This reinforces the trio’s stronghold among Vietnam’s affluent customers, underscoring their market edge in customer trust, innovation, and quality of service.
The study also reveals that Vietnam International Commercial Joint Stock Bank (VIB) and Sacombank posted the strongest gains in 2025, each rising three places to fourth and seventh, respectively, with increases in their CSAT scores of 11.7 and 14.1 points.
Vietnam’s soaring affluence
Vietnam has seen significant growth in affluent households in recent years, fueled by sustained economic growth, increasing incomes, and the rise of a sizable middle class.
In 2024, there were 15.8 million households, or 56% of the total, with a monthly income above VND 15 million (about US$592 at the time), which is classified as the ABCD economic class. This equates to 56.2 million people, according to Ho Chi Minh City-based market research company Cimigo.
Vietnam had 1,470 ultra-high-net-worth individuals (UHNWIs), with over US$30 million, up 2% from 2023, and 66,901 millionaires, up 2.2%. The number of households with US$1,000 monthly income grew by 1.5% year-over-year (YoY) to 6.18 million.
According to McKinsey, the rate of Vietnam’s personal financial assets (PFA) growth has outpaced that of other Asian countries, posting an annual growth rate of 15% from 2011 to 2021, surpassing the regional average of 7%.
By 2027, Vietnam’s PFA market is projected to reach approximately US$600 billion, growing at an annual rate of 11% from a baseline PFA of about US$360 billion as of year-end 2022.
The share of managed wealth assets as part of overall PFA is expected to increase. Among affluent customers, professionally managed assets are set to grow by about 5.5 times by 2027, and among HNWIs, by about 2 times in the same period.
This will translate into an estimated additional US$65 billion to US$75 billion of managed wealth assets in the industry for institutions to capture. The revenue pools for managed assets are projected to have equal contribution across affluent and HNWI segments.
Featured image: Edited by Fintech News Singapore, based on image by user6702303 via Freepik
