Visa Empowers Clients with Launch of AI Advisory Practice

Visa Empowers Clients with Launch of AI Advisory Practice

by November 9, 2023

Visa has launched its AI Advisory Practice, a new service that provides actionable insights and recommendations to help businesses unlock the potential of artificial intelligence (AI) and generative AI.

VCA, Visa’s payments consulting arm, will offer a range of services to guide clients through their AI journey, from initial discovery and planning to implementation.

This collaborative approach will help clients define their own responsible AI strategy and use AI more effectively to meet their business goals.

Visa has been using AI for over three decades to enhance its services and provide secure, seamless transactions for customers. In the last 10 years alone, the company has invested more than US$3 billion in AI and data infrastructure.

This extensive work in AI and data, using over 150 unique models, has set the stage for the launch of dedicated AI advisory services.

Visa’s new AI Advisory Practice leverages VCA’s global network of over 1,000 consultants, data scientists, and product experts in 75 offices on six continents to help clients understand the AI landscape, including the potential role of generative AI.

Carl Rutstein

Carl Rutstein

“AI is not just reshaping industries worldwide – it’s revolutionizing them, and the payments sector is at the forefront of this transformation.


Visa doesn’t just use AI to help improve payment experiences – our Advisory business is also harnessing it to empower our clients to grow and redefine how they serve their own customers through acquisition, engagement, retention, and risk management,”

said Carl Rutstein, Global Head of Advisory Services, Visa.