Banks collect and hold huge quantities of usable data, and many are already successfully applying big data and AI across various business cases. The potential to optimise data use through a data-driven banking strategy is enormous, especially for smaller banks. This is because even small projects can achieve clear added value with such a strategy. This article, a collaboration between financial software provider ti&m and Google Cloud, appeared in the ti&m special on digital banking, exploring the use and potential of big data and AI in the banking sector. The complete magazine offers further insights into various banking and technology…