Digital banking software provider Backbase recently concluded its ENGAGE Asia 2024 event in Ho Chi Minh City.
The ENGAGE Asia 2024 event focused on the evolving role of AI in banking and customer-centric innovations aimed at driving return on equity (ROE) and advancing the next phase of Banking 4.0.
The event highlighted Backbase’s growing presence in Asia, marked by the launch of a global AI Centre of Excellence in Ho Chi Minh City.
It also highlighted success stories from banks like Techcombank, EastWest Bank, ABBANK, OCB, and HDFC Bank, showcasing how they are using Backbase’s platform to improve customer engagement and drive business growth.
For instance, Techcombank reported a 20x increase in new-to-bank acquisitions, with digital channels now accounting for 94% of its transactions.
ABBANK successfully migrated 100% of its business customers to its new platform in a short period, while EastWest Bank’s app, EasyWay, saw over 619,000 installs shortly after its launch.
Backbase’s AI-driven platform, Intelligence Fabric, was introduced as a key tool for enhancing customer relationships and optimising banking operations.
It integrates AI and data-driven capabilities to enhance customer relationships across various stages, providing banks with tools for better customer engagement and operational efficiency.
The event also featured the Excellence in Customer Engagement Awards 2024, recognising banks for their achievements in digital banking.
Winners included OCB, HDFC Bank, EastWest Bank, Chinabank, ABBANK, BDO Unibank, BPI, and Techcombank.
ENGAGE Asia 2024 then concluded with a luxury dinner cruise on the Saigon River.
Jouk Pleiter, CEO and Founder of Backbase said,
“This event wasn’t just about business—it was a meaningful cultural exchange that I’ll cherish for years to come. Asia, and Vietnam in particular, is well-positioned to lead the charge towards a customer-centric digital banking economy, aligning perfectly with our focus on the next wave of innovation in engagement orchestration, superapps, AI, and enhancing customer lifetime value. We are confident in our ability to contribute to the pace of the region’s digital economy and meet its evolving needs.”
