Entrust Partners with Google to Improve Fraud Detection and ID Verification

Entrust, a global provider of identity-centric security solutions, has announced a collaboration with Google to advance identity verification (IDV) and AI-driven security.

The combined solution aims to support organisations in addressing rising fraud threats while improving onboarding efficiency through reporting and actionable insights.

Heavily regulated sectors such as financial services and insurance find these measures particularly relevant.

Injection attacks during onboarding have risen 40% year-on-year, with the growing sophistication of deepfakes increasing the risk of identity fraud.

Businesses require multi-layered fraud prevention to safeguard customers and operations.

Under the partnership, Entrust’s IDV solutions will integrate with Google Cloud’s infrastructure and security services, including threat intelligence, incident-response systems, and Gemini AI models.

The collaboration will give organisations enhanced visibility into fraud trends and identity verification performance through real-time analytics.

“Our partnership with Entrust reflects Google’s commitment to helping businesses innovate securely and at scale,”

said David Engelbrecht, Head of Go-to-Market, Google Cloud.

“By combining Entrust identity verification solutions and their deep fraud intelligence with Google Cloud’s AI and infrastructure, we’re enabling organisations to deliver frictionless, trusted experiences for their customers.”
Tony Ball
“Partnering with Google allows us to push the boundaries of what is possible in identity-centric security solutions and help the world’s largest organisations stay ahead of increasingly sophisticated fraud while creating seamless digital experiences for their customers,”