Amazon Web Services (AWS) announced that it will invest US$$100 million in its AWS Generative AI Innovation Center. The new programme aims to help companies successfully build and deploy generative artificial intelligence (AI) solutions.

The programme will connect AWS AI and machine learning (ML) experts with customers around the globe to help them design, and launch new generative AI products, services, and processes.

AWS said that this latest initiative builds on more than 25 years of deep investment in developing AI technologies for its customers.

Highspot, Lonely Planet, Ryanair, and Twilio are already engaging with the innovation center to explore developing their generative AI solutions.

“Amazon has more than 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges. Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI.

 

The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside our team of generative AI experts to take advantage of all this new technology has to offer.”

said Matt Garman, Senior Vice President of Sales, Marketing, and Global Services at AWS.