INSEAD Brings Blockchain to Business Educationby Company Announcement August 31, 2018
INSEAD, the business school for the world, today announces the appointment of Don Tapscott, a leading authority on the digital age, as Adjunct Professor of Technology and Operations Management with effect from September 2018.
INSEAD has also agreed a two-year partnership with The Blockchain Research Institute (BRI), a think tank co-founded by Mr. Tapscott.
Blockchain is transforming business with far reaching implications for the global economy and society. It is widely known as the technology that underpins Bitcoin and other crypto currencies, and is referred to by Mr. Tapscott as the “Internet of value.” Blockchain also holds great potential for many more applications such as secure and validated data transactions. These applications can strengthen and stabilise developing markets, which opens opportunities around the world.
To prepare future business leaders to tap into the potential of this exciting emerging technology, the INSEAD–BRI partnership will advance research on the evolving blockchain technology and its impact on business and society.
Peter Zemsky, Deputy Dean at INSEAD and Dean of Innovation, states that,
“Blockchain technology will fundamentally create new business models, transform most industries, and even disrupt the disruptors. INSEAD needs to be on top of this new wave of change to prepare future leaders for this transformation. We warmly welcome Don to the institution and look forward to partnering with BRI to take research and business applications of blockchain technology to a whole new level.”
Don Tapscott comments that,
“Blockchain represents nothing less than the second era of the internet, but to fully realise its potential we need to make sure business leaders are educated about its strategic implications. That was what motivated us to start the BRI, and it’s why I look forward to working with INSEAD as they educate the global business leaders of tomorrow.”
Don Tapscott is the CEO of The Tapscott Group and the Co-founder and Executive Chairman of The Blockchain Research Institute. He is a globally recognised thought leader in this field and the author of 16 books, including worldwide best-sellers Wikinomics: How Mass Collaboration Changes Everything and Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World.
Under the partnership, joint research, teaching, and seminars will be conducted to better understand how this technology can change the way organisations are managed and prepare business leaders for a new definition of competition. The partnership will also support the development of an INSEAD online programme for business leaders to leverage the possibilities and strategic value of blockchain technology.
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