Binance Inks Deal to Become the Grammy Awards’ First-Ever Crypto Partnerby Fintech News Singapore April 4, 2022
Binance, a global blockchain ecosystem and cryptocurrency infrastructure provider, has signed a deal with the Recording Academy, a music recording company known for the Grammy Awards.
The deal makes Binance the first-ever official cryptocurrency exchange partner for the 64th Annual Grammy Awards and the Grammy Week events, including the inaugural Recording Academy Honors celebration.
As the official crypto exchange partner, Binance said that it will continue to work with the Recording Academy throughout the year to bring various Web3 technology solutions and experiences to the organisation’s members, events and initiatives.
Binance added that more details about the partnership will be announced at a later date.
“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans.
As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world,”
said Panos A. Panay, Co-President of the Recording Academy.
“We were impressed by the Recording Academy’s ability to meet changing demands by its community—this is something we mutually share as a company that puts users and people first. Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment,”
said Yi He, Binance’s Co-Founder.