Prudential Partners With Google Cloud to Enhance Its Pulse Appby Fintech News Singapore October 11, 2022
Prudential announced that it has formed a strategic partnership with Google Cloud to enhance its health and wealth platform Pulse.
This partnership will see Prudential tap Google Cloud’s data analytics capabilities, secure and sustainable infrastructure, and the broader Google ecosystem for this.
Available in 17 markets and 11 languages, the Pulse app provides users with access to services such as health risk assessment and online doctor consultation, as well as digital wealth tools.
The insurer is already using Google Maps in the Pulse application, and further projects with Google Health, Document AI and Fitbit are being explored.
Prudential expects to benefit from Google’s suite of data analytics, AI and machine learning tools, to enhance customer interactions and to provide more personalised, accurate healthcare information and education to Pulse app users.
In the longer term, Prudential will look to adopt Google’s AI across a broader digital strategy.
It is also looking to improve customer experience, by digitising the entire claims process, making submission, assessment, and approval more seamless and efficient.
Prudential has more than 530,000 agents across its 23 markets in Asia and Africa and over 170 bancassurance partners with access to circa 27,600 bank branches, serving more than 19 million customers.
Solmaz Altin, Managing Director, Strategic Business Group, Prudential said,
“Through this strategic partnership, we will leverage new technology solutions to make the Pulse platform more intelligent and engaging with the aim of reaching out to more people across Asia and Africa, in particular those who cannot easily access health and financial information and services.”
Thomas Kurian, CEO of Google Cloud said,
“Prudential is a significant partner of ours and a leading insurer that has been protecting lives for nearly 175 years globally.
Our work together will make it easier for people to safeguard their health and protect their finances for the long term with digital tools that are accessible.”