AI Payments

Visa Partners With Crayon Data to Enable Card Issuers to Offer AI-Powered Solutions

Crayon Data, an artificial intelligence and big data company headquartered in Singapore with a presence in Asia, Middle East and Africa, has announced its partnership with Visa.

The partnership will empower Visa’s global issuers to create digital experiences for their customers with AI-led relevance and personalisation solutions.

Crayon Data’s flagship platform, maya.ai, powered by patented algorithms and Machine Learning (ML), generates simple, easy-to-understand, and relevant insights based on non-personally identifiable information (non-PII) consumer data.

maya.ai has been leveraged by a card issuer in India to create digital personal storefronts; digital wallet in ASEAN; and personalised lifestyle marketplace for an Islamic bank in the UAE.

Suresh Shankar

Suresh Shankar, CEO & Founder of Crayon Data said,

“Visa has always embraced innovation at its core. With cashless payments taking the driver’s seat, APAC is set to grow fastest in cashless transaction volume growing by 109%, followed by Africa and Europe.

Visa’s vision to foster financial inclusion across the globe, will make this partnership the benchmark in the payments ecosystem to accelerate the creation of compelling digital experiences for consumers.”