Blockchain

DBS Launches Gamified Metaverse to Raise Awareness on Food Waste

DBS has unveiled a gamified metaverse experience called DBS BetterWorld, which aims to raise awareness of the global food waste challenge and showcase the work done by Businesses for Impact supported by the DBS Foundation to address this.

Karen Ngui

Karen Ngui, Head of Group Strategic Marketing and Communications at DBS, and Board Member of DBS Foundation said,

“For starters, with DBS BetterWorld, we have chosen to delve into the challenges of food waste and food resilience, issues that DBS and the DBS Foundation have been championing, in a unique and engaging way.

As metaverse technologies mature, we hope to create mechanisms for communities and businesses to translate the outcomes of their virtual initiatives to real world impact.”

As part of the experience, players must complete a series of activities inspired by five Businesses for Impact supported by the DBS Foundation that are working to reduce food waste.

The five businesses include Brewerkz, a craft beer maker that upcycles brewers’ spent grains; Breer, a food upcycling startup that collects surplus bread from bakeries and restaurants to brew craft beer; GreenPrice, a food retailer that sells food that is close to or just past its “best before” date; Edible Garden City, an urban farming organization that makes soil-based urban farming and edible gardening more accessible; and Rooftop Republic, an urban farming organization that transforms underutilised and unconventional spaces into urban farms.