Indian payment gateway provider Razorpay announced that it has acquired BillMe, a Mumbai-based digital invoicing and customer engagement startup. Details of the deal was not disclosed.
Founded in 2018, BillMe serves over 15,000 retail points of sale for over 4000 businesses, including McDonald’s, Decathlon, Burger King, Decathlon, Baggit, Relaxo Footwear, and Cinepolis.
With BillMe’s rapid deployment and proprietary integration capabilities, businesses can go live with digital invoicing in under 10 minutes and with minimal tech involvement from the merchant’s end.
This will enable businesses to analyze customer behavior to create personalized offers or product recommendations, and engage better with their customers without any friction, using digital invoices to cross-sell, collect feedback and drive loyalty and promotions.
This is Razorpay’s eighth acquisition following the deal to buy payment company Ezetap in August 2022.
Kuber Pritmani
Kuber Pritmani, Co-Founder of BillMe said,
“With Razorpay, we now have a large scope to deepen our tech expertise and create a difference for our businesses. Reinforcing integrations across all point of sale touchpoints enhances the value we aim to provide to our clients.
Given the synergies between our cultures, values, and our visions, we look forward to co-transforming the cycle of customer engagement alongside Razorpay, and thereby bring about a greater impact and experience for end-consumers.”
Shashank Kumar
Shashank Kumar, Co-founder of Razorpay said,
“The future will require businesses to be increasingly smart about customer engagement. And this partnership with BillMe is part of our continued efforts to help merchants understand their customers better.
By transitioning from paper bills to digital invoices, and by harnessing the power of our tech tools, businesses have the opportunity to accelerate their growth.”
