Primer Raises Funds from Tencent for Global Expansion, Product Innovationby Fintech News Singapore November 7, 2023
Primer, a unified infrastructure for global payments and commerce, announced that it has raised funds from Chinese internet giant Tencent. Details of the fundraise was not disclosed.
The company said that it would use the fresh funds to focus on product innovation and enhancing its payment products and features as well as further expansion into global markets.
According to Primer, it is currently operating in over 35 countries and has been backed by the likes of Iconiq, Accel, Balderton, and RTP Global.
Primer has partnered with brands such as Zip, Beam, Printify, Ocado Smart Platform, ONE Championship and New Look.
Gabriel Le Roux, CEO and Co-founder of Primer said,
“This is an incredibly exciting moment for us. We are addressing a huge problem in the payments industry by enabling merchants to create better commerce experiences while unlocking new revenue streams for the ecosystem.
Our mission is to transform the commerce landscape forever, and this investment will not only allow us to deepen our expansion but build innovative data products to better serve the needs of our customers.”