Competition in cross-border merchant acquiring is growing exponentially. Many incumbents find themselves burdened by rigid and uncoordinated legacy systems, unable to keep up with merchant expectations. They face challenges not only from startups, but also former partners, as ISVs transition into payment facilitators, ISOs evolve into processors, and PSPs transform into acquirers.

To stay competitive in rough waters, both disruptors and incumbents alike are exploring new ways to attract cross-border merchants. What technology enables them to offer the highest conversion rates and the much sought-after pricing transparency for each transaction? How do they analyze and improve the profitability of their acquiring portfolios?

OpenWay presents the payment innovations and value-added services that have opened new revenue streams for cross-border acquirers using the Way4 payments software platform.

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