Singlife With Aviva Backs Local SMEs’ Digitisation With Grab, Google, Razer Fintech

Singlife With Aviva Backs Local SMEs’ Digitisation With Grab, Google, Razer Fintech

by July 4, 2022

Homegrown insurer Singlife with Aviva announced the launch of a cross-industry collaboration “A Better Odyssey” which will help promising startups and small and medium-sized enterprises (SMEs) in Singapore to digitalise and scale their operations.

In the initial phase, A Better Odyssey looks to partner with up to 200 entities on their digitalisation and growth journey.

A Better Odyssey brings together international digital solutions partners, including Google and GrabForBusiness, homegrown fintechs such as, Razer Fintech, ShopBack PayLater, Debia, Exabytes,, Quickdesk, Sleek and Volopay.

These partners will work across multiple industry verticals and focus on empowering emerging businesses through innovative digitalisation and productivity solutions.

Emerging businesses will have access to free credits, preferential pricing for products and services and further networking opportunities.

They will also receive coverage from Singlife’s Group Personal Accident (GPA) insurance scheme, helping them to safeguard their early-stage growth.

According to Singlife, this is the first open architecture programme by an insurance company in Singapore, helping to provide a one-stop shop for local startups and SMEs to access a wide range of solutions, including business management, operations and payment.

Varun Mittal

Varun Mittal

Varun Mittal, Group Head, Digital & Ecosystems, Singlife with Aviva said,

“We are extremely grateful for the support from our many partners in helping us establish and lead this important ecosystem initiative.


Singlife offers consumers a better way to financial freedom and we want to help emerging businesses find a better way to grow. We look forward to this journey as their technology-empowered, financial services partner.”