Fintech Back-Office Outsourcing Philippines: Cynergy BPO – How 24/7 Multilingual Support is Revolutionizing the Industryby Fintech News Singapore August 14, 2023
In an industry that never sleeps, where transactions flow across time zones and borders, fintech companies are realizing the undeniable importance of 24/7 multilingual support. As the financial world becomes more interconnected and diverse, the ability to communicate with customers in their native language has shifted from a mere convenience to an essential part of business operations. In this context, Cynergy BPO, the world’s premier outsourcing advisory firm, is partnering with industry-leading fintech BPO providers to set a new industry standard.
“Financial transactions are intensely personal and often complex,”
explains John Maczynski, CEO of Cynergy BPO.
“Being able to provide support in a customer’s native language, at any time of the day, not only enhances the customer experience but also builds trust and loyalty.”
The value of 24/7 multilingual support in back-office operations is far-reaching. From data analytics to fraud detection, finance and accounting, dispute and chargeback management, and regulatory compliance, the availability of support in multiple languages ensures that customers around the world receive consistent, high-quality service. It also allows fintech companies to tap into markets that might have otherwise been inaccessible.
The implementation of this global approach is being driven by innovative technologies such as Artificial Intelligence (AI) and Machine Learning (ML). These technologies enable efficient handling of language barriers, providing real-time translations and language-specific data analysis, thereby empowering agents to connect with customers on a more personal level.
Moreover, 24/7 multilingual support is facilitated through various omnichannels such as voice, chat, email, in-app, social media, and IVR, allowing customers to engage with their service providers through their preferred channels.
“The shift towards 24/7 multilingual support is reflective of the globalized nature of the fintech industry,”
says Ralf Ellspermann, CSO of Cynergy BPO.
“It’s not just about being available; it’s about truly understanding the needs and preferences of customers, no matter where they are or what language they speak.”
The embrace of this new paradigm by Cynergy BPO and its partner BPO providers in the Philippines underscores a profound change in the industry’s approach to customer service. By recognizing the interconnected nature of the global financial landscape and responding to it with cutting-edge technological solutions and a commitment to linguistic and cultural inclusivity, they are setting a new bar for excellence in the fintech world. It’s a transformation that promises to redefine not only the back-office operations of fintech companies but also the very essence of their relationships with customers around the globe.