Author: Michael Gerber

Author

360F CEO Michael Gerber

Michael is CEO and founder of 360F. 360F innovates applications for financial advisory. Having built the world’s first ever solutioning optimizer that synergizes life insurance and wealth management, 360F enables customers and distributors to create financial solutions that have the best and self-verifiable fit for anyone, anywhere and anytime. 360F is based in Singapore and has live productions in Asia and the Middle East.

The layman customer is extremely reliant on the financial consultant. The recent proliferation of simplified consumer-facing tools has helped many understand their financial gaps to a fair degree. However, when it comes down to creating a plan to close those gaps, the customer remains poorly informed about his options. The financial consultant who is held to the suitability standards is obligated to make a recommendation with reasonable basis, but not required to demonstrate that it is indeed the best possible. Another consultant held to the higher fiduciary standards is obligated to put the customer’s interest before his own, but the…

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