Personetics Co-founder David Sosna Steps Down as CEO, Udi Ziv Named Successor

Personetics Co-founder David Sosna Steps Down as CEO, Udi Ziv Named Successor

by February 21, 2024

Personetics, a global provider of data-driven personalisation solutions, announced that it has named Udi Ziv as its new Chief Executive Officer.

Ziv, who brings a wealth of experience from previous leadership roles, including at SAP, NICE, and Earnix, will replace David Sosna, the company’s co-founder.

Sosna, who has been at the helm for 13 years, having led Personetics through its global expansion plans, will step down but remain involved to offer support as needed.

Ziv’s appointment is seen as a strategic move to guide Personetics through its next growth phase, building on the momentum established under Sosna’s leadership.

Udi Ziv

Udi Ziv

“Personetics thrives on incredible momentum and has built an industry-leading position in becoming the global leader in financial data-driven personalisation.


I’m honored to be joining this talented team and leading the company into its next chapter focused on rapid growth at scale. I’m grateful for David Sosna’s leadership, vision and achievements.”

said Ziv.


David Sosna

“With his deep understanding of our target market and proven track record in enterprise software, Udi Ziv possesses the precise capabilities needed to steer the company through its next phase of growth as Personetics empowers financial institutions to maximise the value of every customer interaction through data-driven personalization.”

said David Sosna,