Position title
Digital Marketing Manager
Responsibilities
- Create a strategic social media campaigns and content that aligns with Coins.co.th’s vision and is informed by national/local business needs, culture, trends and social platforms
- Create, curate, and manage Coins.co.th-branded content and stories
Design, create and manage campaigns to acquire, activate and retain engaged users within and beyond our existing market - Continuously measure the quality of campaigns/engagement efforts by capturing and analyzing the appropriate social data/metrics and insights, and then acting on that information
- Effectively lead and communicate with the marketing team and cross-departments to ensure product quality
- Steer performance beyond online marketing, initiating and optimizing end-to-end strategy from marketing to campaign to commercial to drive sustainable user and buyer growth
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
- Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Coins TH's reputation
- Data analysis
Qualifications
- At least 5 years experience online marketing
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Tiktok, Instagram, etc.) and how each platform can be deployed in different scenarios
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multi-tasking and organizational ability
- Demonstrates winning social customer service techniques
- Possesses a great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
- Understanding of startups, banking, FinTech, Bitcoin/Blockchain technology
Proficiency in English and Thai
Hiring organization
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services.
Employment Type
Full-time
Job Location
Bangkok, Thailand
