Position title
Head of Corporate Communications and PR

Head of Corporate Communications & PR at Cake by VPBank



  • Leading, developing and setting the direction of the Corporate Communications & PR Dept., ensuring it continues to build Cake's profile within the media and delivers high quality advice and activity that support Cake's objectives and safeguard and enhance the Company’s reputation.
  • Effectively delegating tasks to Corporate Communications & PR team members, monitoring their progress, and providing guidance.
  • Managing the function’s budget & budgets for public relations and external affairs initiatives.

Media, public affairs and stakeholder engagement

  • Oversee and contribute to the effective management of Cake’s media relations, including by handling enquiries, selling-in stories and news, and providing robust advice to effectively manage interviews with journalists.
  • Representing the company in interviews and press conferences, serving as a spokesperson.
  • Ensuring brand consistency across all marketing content and communication channels.
  • Addressing and managing negative press or PR crises, should they arise.

Integrated communications

  • Cultivating relationships with media organizations and key influencers to enhance brand presence.
  • Monitoring and analyzing the success of campaigns and tracking media coverage.
  • Presenting comprehensive reports on the effectiveness of executed campaigns.
  • Bachelor's degree in marketing, communications, journalism, or relevant fields.
  • At least 8 years of hands-on experience in supervising and managing a public relations/external affairs team.
  • Demonstrable portfolio showcasing successful oversight of public relations campaigns.
  • Expertise in social media, online marketing, and a deep understanding of internet culture.
  • Strong leadership and team management skills, fostering a collaborative work environment.
  • Creative thinking with a strong inclination towards innovation and effective problem-solving.
  • Exceptional written and verbal communication skills.
  • Established connections with media outlets and influential accounts.
  • In-depth knowledge of web and marketing analytics to inform strategic decisions.
  • Proven ability to conduct market research and present insightful reports.

Cake by VPBank is a Digital Bank to bring you extraordinarily easy and fast banking experiences in the modern era

Employment Type
Job Location
Ho Chi Minh City, Vietnam
Date posted
December 23, 2023
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