Fintech Vietnam Startup Report Update Explores Vietnams Massive Fintech Opportunitiesby Fintechnews Singapore June 3, 2016
With a population of over 90 million people, mostly composed of Millennials who are increasingly plugged in, Vietnam’s Internet economy has got great potential, and yet, fintech still remains a relatively untapped opportunity.
In an updated Fintech Vietnam Startup report, Fintech Meetup Vietnam explores the current state of fintech in Vietnam and highlights the key factors that are making Vietnam an attractive market for financial technologies.
Vietnam’s fintech ecosystem
Vietnam’s fintech industry is still in its infancy with a little more than 30 players who are mostly tackling the payments market.
Two thirds of Vietnam’s fintech startups are providing consumers and merchants with, either, online payments services (1Pay, 123Pay, Payoo, VinaPay, OnePay, MoMo, etc.), or, brick-and-mortar digital payments solutions and POS/MOS (ibox, Moca, etc.).
The appetence for online payments and digital wallets in Vietnam is no surprise since Southeast Asia is expected to see its e-commerce market boom in the next decade.
Thankfully, not all of them are offering payment-related products and services. Vietnam has also a number of ventures that are tackling all kinds of sub-segments including crowdfunding, with players such FundStart, Comicola, Betado, and Firststep; lending with LoanVi; data management with CircleBi; personal finance, with the likes of BankGo, MoneyLover and Mobivi; bitcoin with Bitcoin Vietnam; and banking, with Timo, the country’s first digital bank.
While fintech is still in early-stage, some players, including local entrepreneurs, Internet and mobile providers, but also foreign investors, are starting to understand the untapped opportunity here.
Globally renowned startup funds, incubators and accelerators, have started eyeing the Vietnamese market as well. 500 Startups launched in March a US$10 million micro-fund for Vietnam as it intends to invest in 100 – 150 domestic startups.
Foreign ventures, too, have started expanding to Vietnam notably to tap into its remittance market. Vietnam, one of the busiest markets for receiving remittances in Asia, received US$13.2 billion in 2014, accounting for 6.4% of the country’s total GDP in that year.
WorldRemit, a UK-based startup, has just announced the expansion of its Vietnamese product, launching in May a new cash pick-up service enabling customers to collect cash instantly from 218 branches of DongA Bank.
A new player that has recently launched operations in Vietnam is Tapp Commerce, a Finish company that has developed and which operates a payment processing platform and a peer-to-peer commerce network that connect merchants with unbanked consumers in their neighborhoods.
Meanwhile, Vietnam’s fintech startup FTP Wallet has just launched a new digital wallet for online shoppers dubbed V-FPT that comes with an escrow feature.
FTP Wallet is a joint venture between the country’s leading information technology company FTP, and the group’s online shopping unit, Sendo.vn, one of Vietnam’s leading e-commerce platforms.
Young and hyper-connected
While basic financial products and services have low penetration rates in Vietnam, with 20% in terms of bank accounts and 3% for credit card, Vietnam remains a highly attractive market for innovative financial services companies. This is mostly due to one particular element: the country’s young and hyper-connected population.
Vietnam ranks as the 7th country in terms of Internet users and has a mobile penetration of 24%, and a smartphone penetration of 15%.
These trends represent a real opportunity for companies that are offering business models based on digital platforms.
Timo, for instance, launched a couple months ago the country’s first digital bank. The company already managed to on-board 4,000 customers in Ho Chi Minh City alone, a traction that demonstrates that locals are indeed interested in mobile and online banking.
In a recent interview with Fintechnews, CEO and co-founder Claude Spiese, said that his company is planning to open a so-called Timo Hangout in Hanoi to start offering services to residents of the capital city. He is targeting more than 50Mio Vietnamese.
So, Vietnamese don’t have payment cards, eh? Well, not for long. Singaporean MatchMove Pay launched last year its flagship product in Vietnam: a digital wallet that allows any major brand to issues a digital payment card.
According to Shailesh Naik, CEO of MatchMove Pay:
“With a huge population of more than 90 million, and smartphone users of 30 million, but only less than 10 per cent of the population has access to international payment cards, we believe that there is a huge potential market here in Vietnam. We believe that we have found the way to bring in millions of people who don’t have cards and bank accounts; we have found the way to reach out to them and bring them to the Internet economy very quickly and very easily. And safely.”
Last year, the company partnered with Mastercard to offer mobile, virtual, and physical payment cards not just in Vietnam, but across Southeast Asia.
Download the full report HERE
New Vietnam Fintech Startups on the Report:
Some of them are brand new (Nodestr, Timo, BankGo), others we haven’t yet covered in the old report. Contact us anytime if your startup is not on the list.
Comicola is a crowdfunding platform in the cartoon industry. The company has its own website and a distribution system which is teeming with activities to engage young artists, writers, and readers.
Comicola, which also offers courses in applied comic art in Vietnam, has forged increasing partnerships with local artists and comic illustrators.
As the 1st digital bank in Vietnam, Timo offers a variety of banking services, such as money transfer, bill payment, savings, … Powered by VP bank, Timo has a strategy to re-invent the banking industry. Timo brings a 100% free services to end-users with an idea of creative Banking experience.
ibox, in South-East Asia and Russia, set to revolutionize the global payments market. With ibox solution, merchants accept credit and debit cards, using their smartphones or tablets, in a simple, secure and cost-effective way. ibox expanded into 5 countries across South-East Asia. The company has major offices in Hong Kong, Hanoi, Bangkok, Jakarta and Moscow.
BankGo is the first platform providing the information about financial product to banking consumers for their comparison. It automates the purchasing process for users and analyzes financial products in practice. It optimizes consumers’ benefits and consumers’ rights.
As a portable sales counter, CyberPay helps you to open your retail business and sell game cards, mobile phone top-up cards, etc., with ease and safety.
As a state-owned enterprise, and a subsidiary of Vietnam Multimedia Corporation, VTC Pay provides the alternative payment methods for Vietnam Market, including: Prepaid Cards; VTC Pay e-wallet and payment gateway; VTCid; PSMS. This payment gate is holding the largest payment network in Vietnam with 29 domestic banks and 02 International Card Manufacturers Associations.
ZingPay is an extended feature of the integrated platform – Zing, developed by VNG. It was built in 2010 and is for all online payment transactions in the Zing community, especially ZingPlay – A gaming tool. The money in the community is called Zing Xu. This is a base of 123Pay development later.
Ngan Luong – an online wallet and payment platform, founded in 2009 – provides a payment solution for e-commerce websites between buyers and sellers. It‘s linked to many reputed e-commerce sites, such as ebay.vn, chodientu.vn. By holding a step of cash delivery when buyers make it and actually receive products.
BankPlus is an offerings from Viettel, starting with the service of transfering money among banks on mobile devices, then cash delivery. Speed, convenience, easiness are BankPus’s unique points. This was one of the earliest Fintech companies in Vietnam.
2C2P offers all solutions to a comprehensive payment of e-commerce and m-commerce businesses. This Thailand startup is expanding accross Asia Pacific countries and comes to Vietnam.
Nodestr makes a service of transferring money across borders. It helps its customers make service/product payments without currency exchange fees and capital requirements within 3-5 seconds.